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YouTube warns it might make your viewing experience worse if you don't turn off your ad-blocker
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
by being owned by google? treating users with respect and running graceful and non-invasive ads? (maybe still image banner ads only? ratchet up the tension on the advertiser ghouls, not the end users?) having something akin to a patreon? simply eating the cost because it's a public service? (not to mention the public service of draining the bank accounts of VC/investor/silicon valley vampires)