this post was submitted on 05 Aug 2026
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$39 is probably still a huge markup.
They're barely making back the research costs of producing sunglasses without a lithium-polymer battery or a 12 megapixel CMOS camera.
there's no extra markup involved here for what is essentially a marketing thing.
they're $35. which is also the price the 'normal' (not 'collab' edition) ones sell for direct on ka's web site or at retailers like rei.