Loopring
A blockchain research organization pioneering the future of finance. Loopring is building protocols, infrastructure, and user-facing DeFi products atop Ethereum, envisioning a digital economy that empowers its participants with full and guaranteed self-custody of their assets.
DeFi doesn't have to be a trade-off between security and performance. With this in mind, Loopring's Layer2 solutions work in synergy with Ethereum Layer1, enabling low-fee, high-speed, Ethereum-secured platforms for trustless trading, swapping, liquidity providing, and payment.
Ongoing projects led by Loopring:
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Loopring Protocol: powered by zkRollups on Layer2, enables Ethereum to scale effectively without sacrificing Ethereum Layer1 guarantees
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Loopring Layer2 Dex: An orderbook and automated market maker (AMM)-based non-custodial decentralized exchange (DEX) built atop Ethereum using the Loopring Protocol (v3).
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Loopring Wallet: A mobile app for Android and iOS featuring an Ethereum Layer1 and Layer2 social recovery smart wallet.
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I know this gets said all the time but marketing is key. They've been doing a great job building and I'm excited to see what comes with Taiko but eventually they will have to get the number of users way up.
Totally agreed on marketing. In the tech world you can get some really clever people, working on amazing tech, but if no one knows about it, they're doomed to fail. Definitely want to see some real marketing to get mass new users, not just hyping up the existing echo chamber
Also I went to activate a friends wallet for them the other day, the fee is still $50 ish at a relatively average gas time of day. no doubt thats going to go down to $20 ish when gas is peak low, but its still expensive and a huge barrier for entry to new users. Anyone know if the Taiko deployment will make that initial activation smart contract considerably cheaper, as if so thats a huge win