this post was submitted on 22 Nov 2023
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The name may be off putting.
This was a fear of mine as there is meaning behind the name which is in the about section, but of course 99% of people wont get to that if they dont like the name.
I think it's more of an issue with the domain than the actual brand itself. When read as the letters all together, it feels like one of those Amazon brands that sell generic products without a pronounceable name.
It's likely less of an issue for the clothing itself, although your designs without the prominent brand name are more appealing to me personally.