this post was submitted on 22 Nov 2023
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Entrepreneur
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The website and products look pretty solid to me. Do you do any retargeting? People often don't buy on first visit. Also promotions are obviously great for conversion. Pretty much every store has been running sales all month for black friday.
I'd try some 'limited time' offers, push harder to collect contact info from site visitors(sign up for 10% off first order or something) then automate some email marketing and re-target through social media etc. Good luck!
Yes have played around with the ads we have been running and slowly cutting down the cpc of meta ads to around 18p. I will add some incentive to sign up and look into black friday deals. Thank you for advice