this post was submitted on 22 Nov 2023
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First, collect watches that you like. Very few watches with price tags under 5 figures or high 4-figures are likely to ever appreciate in value, so don't collect with the idea that the value of your collection will increase unless you're prepared to part with some serious cash.
Second, take your time. I'm about 4 years into it and my taste has definitely evolved (and probably will evolve further) as I've learned more about it and been exposed to more of what's out there. The variety is nearly endless and you're almost certainly not aware of most of the choices out there right now. The watches that I bought when I first started I don't like nearly as much now, and some of the ones I was lusting after when I first started but didn't actually buy, no longer hold much appeal for me.