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What problem is coca cola solving? (alien.top)

submitted 11 months ago by guvavava@alien.top to c/entrepreneur@indiehackers.space

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everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?

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[–] primusinterpares@alien.top 1 points 11 months ago (3 children)

Coke and other drinks solve the problem of thirst (in a hot day, after long day of work, etc) or the problem of needing to drink something with food. Try eating your meals without a drink, that’s a legit problem. They just got really good at being the solution in many people’s eyes

They got in early on branding so when you feel thirsty or need something to drink with a meal, a lot of people automatically associate it with needing coke. They are then the perceived solution.

The luxury items = status, they’re solving the problem of insecurity.

[–] JohanF@alien.top 1 points 11 months ago

Try eating your meals without a drink, that’s a legit problem.

Lol what?!

[–] Soccham@alien.top 1 points 11 months ago

Eating without a drink, the Tom Brady approach

[–] Rational_Philosophy@alien.top 1 points 11 months ago (1 children)

Coke and other drinks solve the problem of thirst

That's the thing bro, they don't.

Coke dehydrates you more, all soda does lol.

What Coke sells is temporary refreshment.

[–] KSW1@alien.top 1 points 11 months ago

This isn't actually true.

Caffeine is a diuretic, but you'd need over 500mg to feel that effect beyond the normal "I drank a ton of water and I need to pee"

There is something to be said for the fact that people who drink a lot of soda will be less likely to drink a regular glass of water, but all sodas, no matter how much caffeine they contain, are mostly water and will still hydrate you.

https://www.mayoclinic.org/healthy-lifestyle/nutrition-and-healthy-eating/expert-answers/caffeinated-drinks/faq-20057965