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What problem is coca cola solving? (alien.top)

submitted 1 year ago by guvavava@alien.top to c/entrepreneur@indiehackers.space

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everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?

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[–] SunriseSurprise@alien.top 1 points 1 year ago

Everyone says to build a good business you have to find customers pain points and solve that

Like with anything, there are exceptions. Who knows how hard it would be to get something like Coke to succeed today? It's not to say it doesn't solve problems too, but that's not why people buy it at this point. It's a part of the culture and passed down generations. Any product in Coke's shoes would be a smashing success unless it was going extinct, like fax machines.

The advice you mentioned is mainly so when starting a new business, you're not having to convince people in a way that won't really get them taking their wallet out to buy what you're selling, but instead looking for people with a problem and some urgency to solve it, and solve it for them with your product/service. Because if you've got that, you don't necessarily have to be good at two of the hardest things to master in business, sales and marketing.