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What problem is coca cola solving? (alien.top)

submitted 1 year ago by guvavava@alien.top to c/entrepreneur@indiehackers.space

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everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?

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[–] Quick_Maximum_6133@alien.top 1 points 1 year ago

Coke, along with other additctions serve human needs. Products are not just to solve problems, they satisfy needs.

In fact, you can argue that most big companies apple, Amazon, Google etc., don’t solve major problems. They do satisfy different needs. Amazon shopping is all about convenience/speed. if we didn’t have Amazon, we’d probably be ok buying from local makers. It didn’t solve any major problem per se. In fact, products aren’t all about solving problems, it’s about satisfying customer needs.