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What problem is coca cola solving? (alien.top)

submitted 1 year ago by guvavava@alien.top to c/entrepreneur@indiehackers.space

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everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?

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[–] Sunstoned1@alien.top 1 points 1 year ago (1 children)

Customers pay for only two things.

Seeking pleasure
Avoiding pain

Level one products/services are the hardest to bring to market, have fickle consumer cycles, and yet highest chance of real success if you don't fail.

The second class is more reliable, more commoditized. Safer bets but lower margins.

It's a very important and strategic decision as a business, and critical to know which you are for your gotomarket strategy.

[–] randomlyspinning@alien.top 1 points 1 year ago

Only explanation in this entire thread that isn't outright misleading.