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What problem is coca cola solving? (alien.top)

submitted 1 year ago by guvavava@alien.top to c/entrepreneur@indiehackers.space

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everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?

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[–] soulsurfer3@alien.top 1 points 1 year ago

Not every company or product is solving a problem.

Bottled water is clearly solving a problem. That doesn’t make it necessarily a good business because of crazy competition in the market.

Prime isn’t solving a problem. They’ve created a market based on branding. People want to see them with that brand as a way to exhibit some aspect of personal choice and style.

Liquid Death is similar. They’re not solving a problem. It’s great branding/marketing.