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YouTube warns it might make your viewing experience worse if you don't turn off your ad-blocker
(www.businessinsider.com)
this post was submitted on 22 Nov 2023
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From what most creators I've seen who talk about it say, premium users are worth more than ad supported users. There are more ad supported users overall than paying premium subscribers though. Pushing people to a more predictable subscription service would benefit YouTube by making it less dependent on advertisers and not as affected by ad blockers so I can unfortunately see why they are considering changes like this.