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What problem is coca cola solving? (alien.top)

submitted 1 year ago by guvavava@alien.top to c/entrepreneur@indiehackers.space

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everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?

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[–] marcelDanz@alien.top 1 points 1 year ago

I would say, in the case of these products, they're not solving any "real" problem. What they're selling is a dream of a better life through consumption. The graving for this better life through consumption is created by these industries themselves. People are bombarded by ads every day painting a picture of what life should look like, what happiness looks like. Due to the absence of real and healthy pictures of what a happy life actually can look like without consumption, this distorted image is accepted as the social norm, resulting in a craving to fit in, leading to more consumption. Behold, a self-reinforcing system of wants overshadowing your actual needs was created.