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What problem is coca cola solving? (alien.top)

submitted 10 months ago by guvavava@alien.top to c/entrepreneur@indiehackers.space

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everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?

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[–] Shxcking@alien.top 1 points 10 months ago

When you’ve been a player as long as Coca Cola, it literally does not matter.

With these mega-companies, it’s all about market share. I listened to a podcast earlier where Steve Ballmer talked about how they were plenty of other word processors on the scene when they launched Microsoft Word and it was just a matter of outlasting and outperforming them. Look at where it is now. The Microsoft guys didn’t solve any problems that weren’t already solved, but rode it out (with the help of heavy investment in IBM) until they were the last one standing.