this post was submitted on 18 Aug 2026
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Apple is gonna have an interesting decision to make.
They can either keep their traditional price premium, and pocket the juicy margin afforded to them by being the only buyer who’s not chained to the DRAM cartel…
…or they could push harder on the strategy they were building out before the DRAM crisis, with the affordability of the Neo and the revived Mini, and undercut the whole PC market on price while still delivering a premium-feeling product.
I really hope they choose the latter. Not only would it put the DRAM cartel in a compromising position, but it would shift the whole center of gravity towards:
…which I think are all great moves for the long-term health of computing as a whole.
As a bonus, local inference would get a lot more accessible, which would make the AI barons cry.
What's the DRAM cartel?
https://www.tomshardware.com/tech-industry/samsung-sk-hynix-and-micron-sued-over-alleged-dram-price-fixing-amid-record-memory-costs
Its almost like the DRAM cartel saw how companies shortened eggs and were like, "Yeah we can do this for RAM."