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Content marketing: how do you find new ideas for content? (alien.top)

submitted 1 year ago by AndreeSmothers@alien.top to c/entrepreneur@indiehackers.space

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I’m running out of ideas for social media and blog posts. It feels like there’s only so much I can write about.

Where do you typically draw inspiration from? Competitors? Certain social media accounts? Content marketing blogs?

Any help would be appreciated!

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[–] jenniferrr86@alien.top 1 points 1 year ago

How long have you create content for your brand? From the beginning, I often think about my products, target audience and make a monthly plan.

I divide content in many types

Ever-green content: it's alway true
Trend-catching content
Others: partnership, discounts, minigame, testimonials, etc.

For ever-green content, I conduct keyword reseaching, using some tools like Semrush, Answer the public, and Keyword Tool. Here I can filter all relevant keywords or questions and prior topics following AIDA and team goals.

For more ideas, think about customer behaviors in that month yourself before using tools like Google Trends.