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What problem is coca cola solving? (alien.top)

submitted 1 year ago by guvavava@alien.top to c/entrepreneur@indiehackers.space

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everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?

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[–] rump_truck@alien.top 1 points 1 year ago

If you're aiming for a fast-growing startup, and you want to be innovative and disruptive, you should aim for painkillers. Fast-growth requires a lot of people to make big commitments to your product, which means they have to see a lot of benefit to it.

Vitamins and candy tend to be lifestyle businesses. You innovate a little bit on a known good formula, make a slightly better product than everyone else, and slowly grow your market share. That's a perfectly viable path, people just don't tend to talk about it very much because it's not very exciting. The painkiller startups get a lot more attention.