this post was submitted on 23 Nov 2023
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Coke and other drinks solve the problem of thirst (in a hot day, after long day of work, etc) or the problem of needing to drink something with food. Try eating your meals without a drink, that’s a legit problem. They just got really good at being the solution in many people’s eyes
They got in early on branding so when you feel thirsty or need something to drink with a meal, a lot of people automatically associate it with needing coke. They are then the perceived solution.
The luxury items = status, they’re solving the problem of insecurity.
Eating without a drink, the Tom Brady approach