this post was submitted on 29 Aug 2026
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Scroll through social media and you will encounter a strange vocabulary for an old impulse: “tanmaxxing,” “UV chasing” and “SPF shunning.” In some corners of the internet, sunscreen is described as toxic, while a “natural” tan is portrayed as protective.

As a dermatologist and skin-cancer researcher, and a medical student, we find the misinformation troubling. But after years studying Canadian sun behaviour, our team has concluded that correcting myths alone will not solve the problem.

TikTok may have invented the term “tanmaxxing,” but it didn’t invent the desire to be tanned.

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[–] EmilieEasie@fedinsfw.app 7 points 1 week ago

People are so, so, so stupid