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Beer heist: Thieves steal truck carrying roughly 40K pounds of Pabst Blue Ribbon (abcnews.com)

submitted 4 days ago by Powderhorn@beehaw.org to c/usnews@beehaw.org

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MONTCLAIR, Calif. -- A truck carrying an estimated 40,000 pounds of Pabst Blue Ribbon beer was stolen in Montclair in what may be the biggest beer heist ever.

The stolen truck was loaded with what is equivalent to more than 50,000 cans of Pabst Blue Ribbon.

Pabst has publicly addressed the theft through social media, expressing frustration while urging the person responsible to return the vehicle and its cargo.

In an Instagram post, the company wrote: "STOLEN - 40,000lbs of beer."

The post continued: "To the thief: we don't fault you for wanting to brag to your friends how much PBR you have, we just wish you obtained it the honorable way.

The company gave the thief an ultimatum.

"Pabst is officially starting the clock now - you have exactly 18 days and 44 minutes to return our truck, no questions asked. Leading up to that time, we will be offering a reward to anyone who can help us solve this mystery."

Because everyone measures beer by the pound.

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[–] Malgas@beehaw.org 6 points 3 days ago* (last edited 3 days ago)

The company was founded in 1844.

The entire press release seems weirdly jocular, to the point I wonder if the whole thing isn't a publicity stunt.