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Almost sold out before Christmas even started. What do I do? (alien.top)

submitted 11 months ago by Ordinary_Homework550@alien.top to c/entrepreneur@indiehackers.space

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Hey everybody, I’m M21 and I just launched my new product about 3 days ago with the expectation that I’m just on time with Christmas coming up. I had about 200pcs of stock, but once I turned on Facebook Ads, the sales went crazy and I’m selling about 40/day…

On one side I’m extremely excited, on the other, what do I do when I sell out? Since I’m private labeling, restock will take about month and a half. I’m afraid that if I stop the ads, I won’t be able to start running after new years again. Is this a big deal? I’m totally fine with missing on profits throughout Christmas, however, I really believe in this product and I’m not sure if it will have the same momentum if I stop the campaign right now.

Should I sell out? Or should I lower the ad budget so much that I get just a couple of sales/day until I restock? And also, how big of a impact do Christmas have on sales at this time? I’m sure about beginning of December, has it already gone crazy now? What amount should I expect after new years in comparison to now? I think I just need reassurance. Thank you so much.

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[–] drewster23@alien.top 1 points 11 months ago (1 children)

Up the price slightly, lower the ad spend, more and more as you're getting to the dead end.

Let people clearly know you're running out of stock if they need it for Christmas on your site.

Could take email preorders at dead end and offer a discount code for after Christmas. (Discount on your upper priced item brings you back down to more normal/original price you were selling for and increaes chances they return.

Look for any ways to expedite resupply, airfreight, paying more to supplier etc, if margins allow.

What's the niche/product area? don't have to say exact product if you don't want. But Is their an alternative product you could sell /get quickly that could pad demand/fill same need?

[–] transparentoys@alien.top 1 points 11 months ago (2 children)

A bit off topic, but does one need to know how to create or own a website to be able to sell online? I saw a few mention of product pages, but I've only done selling a few bits and bobs on eBay or FB marketplace. No idea how to even create a site

[–] drewster23@alien.top 1 points 11 months ago

Adding to other commentor wix is better than wordpress, a lot more user friendly.

But Shopify i saw recently is offering free site to.sell your goods with Shopify.

What kind of products?

[–] lalathescorp@alien.top 1 points 11 months ago

Shopify? It’s really easy to set-up and fiverrr has some affordable devs who could quickly make one for it. It easily integrates with Etsy & PayPal. If u want something a bit less ‘plug & play’ but with more options, Wordpress is a scalable beginner-friendly option.