Loopring
A blockchain research organization pioneering the future of finance. Loopring is building protocols, infrastructure, and user-facing DeFi products atop Ethereum, envisioning a digital economy that empowers its participants with full and guaranteed self-custody of their assets.
DeFi doesn't have to be a trade-off between security and performance. With this in mind, Loopring's Layer2 solutions work in synergy with Ethereum Layer1, enabling low-fee, high-speed, Ethereum-secured platforms for trustless trading, swapping, liquidity providing, and payment.
Ongoing projects led by Loopring:
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Loopring Protocol: powered by zkRollups on Layer2, enables Ethereum to scale effectively without sacrificing Ethereum Layer1 guarantees
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Loopring Layer2 Dex: An orderbook and automated market maker (AMM)-based non-custodial decentralized exchange (DEX) built atop Ethereum using the Loopring Protocol (v3).
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Loopring Wallet: A mobile app for Android and iOS featuring an Ethereum Layer1 and Layer2 social recovery smart wallet.
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I think some of us forget how many uninformed people trade crypto....from the young that barely know what an asset is to the institutional traders that know Bitcoin and "alts"....if it's not on everyone's radar it doesn't get traded, no matter how good the coin/token or any of the above facts. Just look at some of the coins in the top 20-30...it's all hype. Until Loopring becomes more of a household name (if that household is made up of Gen Z), Byron and staff need to promote the hell out of it. Think it was better to wait on that until the build was more complete. Now that we're almost there, hopefully they'll start to promo the hell out of this thing
That seems the common theme. I guess it is much more known to me and some people I am friends with just because we dove in and follow the project. The rest of the world has no idea.