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Almost sold out before Christmas even started. What do I do? (alien.top)

submitted 2 years ago by Ordinary_Homework550@alien.top to c/entrepreneur@indiehackers.space

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Hey everybody, I’m M21 and I just launched my new product about 3 days ago with the expectation that I’m just on time with Christmas coming up. I had about 200pcs of stock, but once I turned on Facebook Ads, the sales went crazy and I’m selling about 40/day…

On one side I’m extremely excited, on the other, what do I do when I sell out? Since I’m private labeling, restock will take about month and a half. I’m afraid that if I stop the ads, I won’t be able to start running after new years again. Is this a big deal? I’m totally fine with missing on profits throughout Christmas, however, I really believe in this product and I’m not sure if it will have the same momentum if I stop the campaign right now.

Should I sell out? Or should I lower the ad budget so much that I get just a couple of sales/day until I restock? And also, how big of a impact do Christmas have on sales at this time? I’m sure about beginning of December, has it already gone crazy now? What amount should I expect after new years in comparison to now? I think I just need reassurance. Thank you so much.

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[–] scithe@alien.top 1 points 2 years ago

I would probably sell 100-120 before raising prices or cutting as spend. Then raise the price a little on the next 40 and again for the last 40. I'd also cut ad bids incrementally.

Its unlikely but it could be that your two main bid competitors haven't paid their bill or reset budget limits so you were getting great cost per click. Tomorrow you could find your costs have gone up and your conversions down.