this post was submitted on 24 Nov 2023
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It depends on to whom do we advertise? One of our clients is an olive oil business, so we won’t run their ads on Snapchat. The other client is a home decor online store, so in their case, LinkedIn wouldn’t be the ideal marketing platform.
The point is, specify your ICP as finely as possible and only then think about advertising. It’ll at least make the process easier.