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Almost sold out before Christmas even started. What do I do? (alien.top)

submitted 11 months ago by Ordinary_Homework550@alien.top to c/entrepreneur@indiehackers.space

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Hey everybody, I’m M21 and I just launched my new product about 3 days ago with the expectation that I’m just on time with Christmas coming up. I had about 200pcs of stock, but once I turned on Facebook Ads, the sales went crazy and I’m selling about 40/day…

On one side I’m extremely excited, on the other, what do I do when I sell out? Since I’m private labeling, restock will take about month and a half. I’m afraid that if I stop the ads, I won’t be able to start running after new years again. Is this a big deal? I’m totally fine with missing on profits throughout Christmas, however, I really believe in this product and I’m not sure if it will have the same momentum if I stop the campaign right now.

Should I sell out? Or should I lower the ad budget so much that I get just a couple of sales/day until I restock? And also, how big of a impact do Christmas have on sales at this time? I’m sure about beginning of December, has it already gone crazy now? What amount should I expect after new years in comparison to now? I think I just need reassurance. Thank you so much.

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[–] baminblack@alien.top 1 points 11 months ago

Take the sales, always. Being sold out proves you have a desirable product.

I own a coffee cafe/roastery and I love when customers are to the door, or are asking for a coffee we just sold out of. Having to wait a couple of minutes on a latte, or a couple of days on the roast you insist on validates the quality of the service and product.