this post was submitted on 24 Nov 2023
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Entrepreneur
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I am a business startup coach. I had a client who wanted to reach this market. What we found was:
Agoraphobics don’t have money if their own. They rely on family or disability for income. It makes it hard to sell them services.
The market is hard to reach. There are some Facebook groups that focus on agoraphobics but as their popular is so vulnerable the moderators are aggressive about shutting down any promotion, even if the services could genuinely help.
Yeah but what I've noticed recently is that 2020 has created a class of WFH white collar agoraphobics. 2 of my friends have become like this
Thank you this helps a lot. So really it would boil down to fundraising which likely won't reach much of a goal at all
Also maybe expanding to other disabilities
My client decided to stop trying to reach this audience. I create online courses and still believe this population would benefit from online courses and interaction, so I’d still like to reach them. I think it would take something like television ads. A lot of the As Seen on TV stuff was designed for people with disabilities and then is generally marketed so they can reach people who may not admit they need specialised devices. That’s why people in those ads are so “clumsy.” I think that kind of blanket ads approach would be the way to reach this market, and possibly also using humour like that to make it approachable.
Yeah great ideas. Nowadays probably more phone based ads like tiktok and social media though, but I hear what you're saying
Idk, maybe I'll just go for it and if it goes nowhere then so be it
When you start a business you throw a lot of spaghetti at the wall and see what sticks. Do what’s in your heart, just keep swimming, and eventually your focus will get clearer.