Entrepreneur

0 readers

1 users here now

Rules

No Personal Attacks - criticism of ideas is allowed, attacking people is not.
Self Posts Only - links can only provide supplementary material. Your post must contain enough content to have a discussion.
No “How To Get Rich Quick” posts - This community is not about making a quick buck. Posts asking the community how to make $X, without making specific reference to a reasonable idea, are not tolerated.
Avoid unprofessional communication - Please treat fellow entrepreneurs like respected coworkers, label conversations if NSFW and avoid deliberate provocations.

Please feel free to provide evidence-based best practices, share a micro-victory, discuss strategy and concepts with a frame work, ask for feedback, and create professional conversation. Treat every post as if you're at work and representing the best version of yourself.

founded 1 year ago

MODERATORS

communick@indiehackers.space

What problem is coca cola solving? (alien.top)

submitted 1 year ago by guvavava@alien.top to c/entrepreneur@indiehackers.space

158 comments fedilink hide all child comments

everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?

you are viewing a single comment's thread
view the rest of the comments

[–] vkailas@alien.top 1 points 1 year ago

If you want a answer, you have to understand a bit human biology and psychology. Coke has caffeine and sugar so is a quick pick me up for a depressed society. Entertainment, consumerism, luxury goods all do the same, offering a quick escape from the stress of life.

I'd say it's like a baby with his or her pacifier or a desire to return to a sedated womb like state. we game the rewards mechanism in our brain to avoid the pain and heaviness of stressful, winner takes all societies we have created and heavy generational traumas we carry from cycles of war, slavery, and violence.