this post was submitted on 20 Sep 2026
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279
DraftKings Allegedly Used AI to Target Bonus Bets at Customers Expected to Lose the Most (www.gadgetreview.com)
submitted 2 days ago by FlashMobOfOne@lemmy.world to c/technology@lemmy.world
29 comments fedilink hide all child comments
 

The model examined play frequency, account balances, loss-to-wager ratios, and a separate estimate of whether a user was likely to stop gambling altogether, according to the Times. A higher score meant a customer was predicted to generate more revenue per promotional dollar spent.

Jayden Butts, a former DraftKings data analyst, described the underlying logic to the Times: “We are looking for traits and features that we can target that indicate a good investment.”

The best investment would be a problem gambler. (According to Jayden Butts, former DraftKings data analyst, to The New York Times)

DraftKings executives said data science and analytics improved promotion-driven sportsbook margins by 13% in 2025, and that AI helped personalize hundreds of millions of dollars in promotional spending, according to the Times.

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[–] Kirp123@lemmy.world 18 points 2 days ago (2 children)

That guy really is named Jayden Butts? And he's a data anal-yst. Hahah

[–] rockSlayer@lemmy.blahaj.zone 7 points 2 days ago

Another brilliant character from Kojima!

[–] abbadon420@sh.itjust.works 5 points 2 days ago

You can't make this shit up