Entrepreneur

0 readers

1 users here now

Rules

No Personal Attacks - criticism of ideas is allowed, attacking people is not.
Self Posts Only - links can only provide supplementary material. Your post must contain enough content to have a discussion.
No “How To Get Rich Quick” posts - This community is not about making a quick buck. Posts asking the community how to make $X, without making specific reference to a reasonable idea, are not tolerated.
Avoid unprofessional communication - Please treat fellow entrepreneurs like respected coworkers, label conversations if NSFW and avoid deliberate provocations.

Please feel free to provide evidence-based best practices, share a micro-victory, discuss strategy and concepts with a frame work, ask for feedback, and create professional conversation. Treat every post as if you're at work and representing the best version of yourself.

founded 1 year ago

MODERATORS

communick@indiehackers.space

Is this a marketing problem or an offer problem? (alien.top)

submitted 11 months ago by Redditzuck@alien.top to c/entrepreneur@indiehackers.space

2 comments fedilink hide all child comments

Hello, I am not sure if this allowed in here. I am sorry if this the wrong sub to post in.

I have been tasked to spearhead and get clients for a web-development agency.

I am confused as to how to approach this.

The owners of the agency want to target the health supplement niche, but the problem is that most people in this industry have stunning websites.

I don't think they are willing to go for a new website or do a complete revamp of their existing site.

I mean, can you sell something to someone that already has what you are selling?

I was thinking of trying to find supplement owners that are only selling via social media and do not have a website of their own; take them through the sales funnel of educating them as to why it is important to add a website as part of their sales-attack force, and offer our services as a solution at the end of the funnel.

you are viewing a single comment's thread
view the rest of the comments

[–] AnonJian@alien.top 1 points 11 months ago (1 children)

I mean, can you sell something to someone that already has what you are selling?

There is so much wrong with this on every level we are going to have to add on more levels. How many of pretty much everything -- like a house -- have people had in a lifetime??? And -- get this -- there are more than a few with two, three, four houses ... and that's just convenience.

The idea that you have one site, one time, and it never changes, improves ... that's ludicrous. Congratulations. You are right on the verge of discovering competition that has been going on in 99.9% of the economy for hundreds of years.

Business. What a concept.

People. This poverty of imagination and plain vanilla workaday problem-solving is why we can't have nice things here. Like repeat sales or ongoing revenue from long-term (real) customers. Victims who have been bamboozled, sure. Customers -- no.

And this bullshit is what happens when you refuse to do any proper market demand research, can't bring yourself to understand your customers, yet your entire pathetic industry like to use buzzwords like 'customer experience or U fricking X. No human contact required.

Complete estrangement from market demand.

I don't think they are willing to go for a new website or do a complete revamp of their existing site.

With an untested opinion like that, you should go far. Some other employer, for instance. When I talk about startup founders not hanging onto the employee mentality, this is part of what I mean.

Start sending out resumes.

[–] AnshulYadav@alien.top 1 points 11 months ago

So true.