this post was submitted on 28 Sep 2026
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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Agreed. The service needs to justify the resources it uses somehow. Personally, I even think locking 4k playback completely behind subscriptions would have been justified by the much higher bandwidth required as long as that also meant subsidizing a better experience for everyone staying free on 1080p and below. That feels like a more reasonable balance to me than them frantically trying to get enough ad revenue to make up the difference, but what do I know?