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What problem is coca cola solving? (alien.top)

submitted 1 year ago by guvavava@alien.top to c/entrepreneur@indiehackers.space

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everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?

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[–] JoshuaLeeBryant@alien.top 1 points 1 year ago

You've raised an intriguing question about the nature of successful businesses and the concept of solving customer pain points. It's true that many business strategies emphasize identifying and addressing specific problems faced by customers. However, when we look at brands like Coca-Cola, or consider products like games, movies, and luxury items, the scenario seems different.

These brands and products often cater to desires rather than solving explicit problems. Coca-Cola, for instance, is more about providing enjoyment, a sense of nostalgia, or a feeling of connection. It's not about quenching thirst as much as it is about offering a consistent, familiar taste experience that people have come to love.

Similarly, games and movies offer entertainment, escape, or emotional experiences. They may not solve a tangible problem but fulfill a human need for leisure, storytelling, and emotional engagement.

As for luxury brands and high-priced items, they often cater to the desire for status, quality, or exclusivity. While they might not solve a practical problem, they address emotional or social needs, like the need for recognition or the desire to belong to a certain social class.

In essence, these brands and products are successful because they understand and cater to the emotional, psychological, and social aspects of consumer behavior, which can be just as compelling as solving practical problems.