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Why all of these celebrities and wealthy people joining OnlyFans don't create their own platforms instead? (alien.top)

submitted 11 months ago by Redvolition@alien.top to c/entrepreneur@indiehackers.space

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So, first off, how much would it cost to build an OF-like platform? I know that basic cookie cutter video hosting websites go for 20 to 50k USD. Now triple that for extra gimmicks, lets say then 60k to 150k.

Unless I'm widely wrong about how much it costs to build a personal platform like this, why are all of these rich celebrities joining OnlyFans and accepting the 20% cut taken from them?

My hypothesis:

They for some reason actually want to be associated with OF as a marketing trick.
They want to be associated with OF due to a political agenda. What would that agenda be?
They expect to attract more subscribers from OF than on their own, due to people already having OF accounts to begin with, which streamlines subscription.
There is enough internal traffic on OF so that the platform itself can serve as an advertisement vehicle. OnlyFans has an estimated 1.25 million daily active users. I would imagine this is nothing to most of these celebrities, though, which already have comparable or higher followings elsewhere.
I'm wrong about costs.

Disclaimer: I don't use OnlyFans, and I'm only vaguely aware of how it works, so there is that.

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[–] goosetavo2013@alien.top 1 points 11 months ago

Don't underestimate #4. It's not easy to get people to sign up to a whole new system/site. OF is a known entity. Plus, running an entirely new business (software business) is not easy. Several of the celebrities that have done this are B-listers at best, not always the most informed/managed and good with money. Real A-listers steer clear and don't want to be associated with that brand.