this post was submitted on 16 Oct 2026
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I feel like Gangnam Style was a watershed moment in some way. It was the first time someone in my office said to me, "FishFace, have you seen this video...". It was a break-out of internet culture into mainstream culture in a way I'd never experienced before. A few years later, 2017, I was in a sports club where most of the members were a fair bit younger than me, and they were all talking constantly in memes and I (as someone who had been talking in memes to my fellow terminally-online nerd friends forever) felt instantly at home - but I realised that the change had truly happened; internet memes and culture were no longer the niche preserve of nerds, but were well and truly mainstream.
So at the same time as I was enjoying having "my culture" something I could share with more people and be understood, there was a sad aspect that it was no longer special either.
I had the same experience. This guy truly ruled the world for a brief moment. I don't think anything has come close to how this broke out, I guess because it all became so normal after that.
Itβs certainly one of the first examples of viral internet trends.
I canβt really think of one bigger than it before it. First YouTube video to hit 1B views as well.
Yeah I remember the 1B record. I wouldn't say it was the first viral internet trend, but it was the MOST viral at its time - everything viral up until then was dwarfed!
There were the occasional things like Star Wars Kid that would leak from containment into the mainstream, but nothing quite the scale of Gangnam Style.
Harlem Shake -> Gangnam Style -> ...Despacito maybe?
Itβs the two girls, one cup of your generation?
Maybe a little millennial goatse.