this post was submitted on 26 Nov 2023
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My sister in law opened a brick and mortar retail business a few months ago, specializing in bedding and linens. She doesn’t have any business experience, let alone a high school diploma. To put it simply, she has no idea what she is doing, and her business isn’t doing very well.

Are there any books I can recommend to her to help her educate herself past her current strategy of “if you build it they will come”. Her business isn’t even in a good location in the city, as it only has summer traffic.

Thanks in advance 🙏

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[–] Bob-Roman@alien.top 1 points 2 years ago

When the concrete dries, so to speak, correcting mistakes gets real expensive real fast.

“….business isn’t even in a good location….”

“….only has summer traffic.”

“….her business isn’t doing very well.”

A book isn’t going to help. She needs to engage a retail consultant and get that person “on-site” to determine if there are any practical ways to improve upon the poor location.

Otherwise, she may have no alternative but to bite bullet on lease and find a suitable location for the store.