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[Swatch] X Blancpain seems to be a dud (alien.top)

submitted 1 year ago by greyblacknavytan@alien.top to c/watches@style.land

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I was walking by the San Francisco Swatch store and dropped in to take a look at the Blancpain collaboration. The Swatch employee said they still only had limited colors of the MoonSwatch available but every color of the Blancpain was in stock. I’m not interested in either but it confirmed my suspicions that the Blancpain isn’t nearly as popular as the MoonSwatch, especially at the higher price point.

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[–] chicaneuk@alien.top 1 points 1 year ago

In some respects I am glad.. the Moonswatch, I would imagine, sold way beyond Swatches wildest expectations and presumably they thought they had a sure fire cash cow lined up going forward. At least disappointing sales on the Blancpain collab will cause some kind of pause / reset / rethink on whether this model works on other watches.