this post was submitted on 27 Nov 2023
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I looked at purchasing a furniture e-commerce business recently. It caught my attention with 1.5M in sales and 50% gross margins.
When I dug into the figures, revenue had declined from a peak of around 3M and was currently losing 250k per year.
The lesson: Find a profitable business model you can scale. Scaling without profitability is a waste of time and money.