this post was submitted on 24 Nov 2023
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Entrepreneur
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Hey! When your open rates are low it might be the subject line that needs modification.
My tip for the subject line would be to keep it short, direct, and relevant to the prospect. I prefer using just a few words and keeping them casual, with lowercase letters. :)
Some more tips I think can make a difference:
- Ensure that the email is mobile-friendly. This is important because over 80% of cold emails are initially read on mobile phones.
- I've found that incorporating good personalization at the beginning makes my cold emails more engaging, transforming generic bulk emails into more personalized messages. It also has a positive impact on deliverability since personalized emails are less likely to be reported as spam.
- Different calls to action (CTA). Avoid pushing for a quick call or meeting, as such salesy questions can make people uncomfortable. Try using a softer CTA, such as "Interested in learning more?" The goal of the first email - to start a conversation, not to sell. ;)
- The social proof also works wonders.
Deliverability is crucial when cold mailing. I use Woodpecker for sending my email campaigns, they are really easy and have a lot of tips for starting your first campaign. I did their cold email course, it is free and has topics like deliverability and the warm-up process. It might be a good place to start :)
And don't give up!