this post was submitted on 26 Nov 2023
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Thanks for this very thorough explanation I really do appreciate it. My ads now have around 2.5k impresions each (except the ad that I mentioned as the one with most sales, that one has 450 impresions)
My ads are signaled to be in the “learning phase” rn because I doubled the budget from 25 to 50 for my ad set and totaly forgot that that would put them back into the learning phase.
But also I think I was poking with my ads and ad sets too much in an attempt to optimize them while in reality I had no concise data to actually make those decisions…
My best advice is, DO NOT TOUCH THEM AT ALL FOR 7 DAYS!
Just let them run their course. I know it's tempting to play with things, adjust, etc, but each time you do, you're basically telling FB to start over and ignore what it has learned so far.
Just leave things alone, let the system do what it should, and come back after a full 7 days.