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People that run their own e-commerce stores and are turning a healthy profit - If you were to start again from scratch, what would your lessons learned be? (alien.top)

submitted 1 year ago by Notorious_Mole@alien.top to c/entrepreneur@indiehackers.space

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Any practical tips or advice you don't mind sharing? From product selection to digital marketing and getting those first few sales.

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[–] arthor@alien.top 1 points 1 year ago

i did start again, after starting a 8 figure brand learned a lot about what not to do.. my criteria for a new product:

extremely low cogs
extremely high margin and perceived value
extremely light product
extremely small
can be made relatively fast <4 weeks
no returns needed, i.e. not fitting/wearing
<$50 each
no multi sku/size etc
does not expire

extra criteria if i were to start again again:

all of the above (obvs)
female focused product
something people use everyday