Entrepreneur

0 readers

1 users here now

Rules

No Personal Attacks - criticism of ideas is allowed, attacking people is not.
Self Posts Only - links can only provide supplementary material. Your post must contain enough content to have a discussion.
No “How To Get Rich Quick” posts - This community is not about making a quick buck. Posts asking the community how to make $X, without making specific reference to a reasonable idea, are not tolerated.
Avoid unprofessional communication - Please treat fellow entrepreneurs like respected coworkers, label conversations if NSFW and avoid deliberate provocations.

Please feel free to provide evidence-based best practices, share a micro-victory, discuss strategy and concepts with a frame work, ask for feedback, and create professional conversation. Treat every post as if you're at work and representing the best version of yourself.

founded 1 year ago

MODERATORS

communick@indiehackers.space

Broad business name or narrow (alien.top)

submitted 11 months ago by Therealjpizzle@alien.top to c/entrepreneur@indiehackers.space

3 comments fedilink hide all child comments

Brains trust - I’m interested in your thoughts on naming a business. Keep the name broad to allow for migration and expansion or keep it narrow in the niche you are trying to target?

An example:

You want to sell make up to clowns but may grow to something different bigger, so you call it Jim’s cosmetics. Versus hitting the market with clarity and calling it Jim’s clown face paints.

Or potentially own both names and change the trading name if it suits?

Cheers!

you are viewing a single comment's thread
view the rest of the comments

[–] guymclarenza@alien.top 1 points 11 months ago (1 children)

Never name a business for a place, If you move two suburbs over, you company name will seem weird.

I like to name companies so that people know what the company does.

Little Bo Peep web development
Not Little Bo Peep if you get my drift?

Jims cosmetics allows for expansion into other niches, register both domains and focus on the clowns niche on a blog linked to the main website. if that makes sense

[–] Therealjpizzle@alien.top 1 points 11 months ago

That was my feeling, although I have zero experience in this. Thanks.