this post was submitted on 26 Nov 2023
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Entrepreneur
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The competitive advantage is huge - a question I ask myself as I think about new ventures is ‘what unfair advantage do I have’? And the answer is almost always not much - If I come up with something that seems like a competitive edge I like fire-testing it with friends who have successfully launched companies - they usually have good questions about whether the advantage I see is real, important to the market, etc