this post was submitted on 27 Nov 2023
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Who are your l biggest sources of leads?
What's the general go to marketing strategy, are people referred in, social media ads, outbound emailing, organic web search?
Can you provide. A high level workforce or tunnel?
Thanks!
Google, purely organic. Then referrals (including repeat bookings, venues, agencies, and planners). Then social media (organic) through Instagram.
Go to market strategy is to produce quality content, build a reputable brand, and dominate search. I don't know how conventional it is for an average business, but it works for my business. I wanted to create something that felt exclusive, and leverage our experience from each event to further brand relationships and establish ourselves as a legit player.
What is producing quality content mean specific if you don’t mind me asking? It means different things for different folks
If your target customers want to consume it, want to share it with their friends, want to experience it, and have a bit of FOMO looking at it, then that's quality content.