this post was submitted on 28 Nov 2023
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Can you Market a "Drink Business"?
What do you know about it, so intimately, that you can convince anyone they need it?
One of the greatest lies of this world is that "Water is Boring".
And yet we add some caramel color to make it look like it was aged in a barrel, some fizz, and call it Coke.
So, what PROBLEM does your business actually solve? You might need to spin your answer to make it make sense, but you still have to answer the question, if you want to create Customers.