this post was submitted on 27 Nov 2023
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Their history is borrowed from a previous existence.
Moratello Group acquired the company in 2006, with a focus on homage watches. Mainly quartz. $600 watches selling for $150-$250 in secondary markets.
Much like Gevril. Overpriced homage watches that don’t sell in department stores, only to be found later on Overstock.com and other clearance houses at massive markdowns.