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Google's New Web Environment Integrity Proposal Dismissed by Brave, Mozilla, and Vivaldi
(news.itsfoss.com)
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I don't think it's related at all. You can implement passwordless technologies like FIDO2 and Webauthn without browser attestation.
It's literally very similar technology though, and none of us know Apple's long-term plans for it. It's well-known in the digital ad industry that Apple are trying to increase the size of their ad network. Locking down tracking (app tracking transparency) is also advantageous to them as it only applies to third parties - Apple can still track users.