this post was submitted on 30 Nov 2023
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Coffee roasting is an extremely competitive industry. Places like Black Rifle that just re-badge someone else's mid or low tier beans and sell them to consumers who don't know better were very popular 5~ years ago and they largely all failed except for a few, notably BR for leaning heavily into subcultures of conspiracists and edgy right-wing marketing. You can still make a buck being a right-wing media grifter selling low quality products like bad coffee, tactical baby gear or fake brain pills but that market is pretty saturated too.
nailed it.