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Who do you trust for Twitter growth? (alien.top)

submitted 11 months ago by Low-Helicopter-2696@alien.top to c/entrepreneur@indiehackers.space

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I'm ready to take the plunge, but I'm Twitter illiterate. What services do you trust to help a newbie with great content and an established business legitimately grow their Twitter following? Not bots! Yes, I know it's called X now.

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[–] RossDCurrie@alien.top 1 points 11 months ago

From 300 odd followers on Twitter/X, I've managed to generate a couple hundred thousand in project revenue over the last few years. I'm a tech consultant targeting large orgs, so that's really only a few projects, and it's mostly come in the form of referrals from colleagues - generally, they get a job that's too small for their gigantic company, so they send it my way and it's plenty big for me.

My content strategy is generally:

Posts venting about customers. Anonymised and time-shifted, so that it's less bad if customers find it. Colleagues in my field relate to these posts and so I get a small amount of quality engagement from them that keeps me front-of-mind
Links with commentary
Technical solutions (link to my blog)
Replies on relevant hashtags, and to relevant content for the people I follow

And to be honest, I mostly just use it for #1 lately.

Feel free to ask me about that, if you have questions.

In general, I don't know of anyone that is a particular Twitter/X marketing specialist at the moment. It's not very popular atm, and it's never been super popular with marketing people anyway, because the click-through/ROAS has never been great, but I've always loved it for its organic reach, which I think most marketers suck at, and there are 100% definitely some people that are absolutely KILLING it with Twitter marketing.

They're mainly doing long-form content spread across multiple tweets. It's become a platform for story telling, in tech marketing. But obviously the more followers you have, the more reach your story will get.

Not sure what sort of content you're looking to create, but feel free to describe your niche/industry and I'm sure people can give you some ideas