this post was submitted on 04 Dec 2023
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This site is terrible. I had to click through 2 popups just to have access to the site (the vaccinated one and the email one). I assumed the vaccinated one was for cookies at first. I get the gimmick, but I think it will work against you in the long run. The actual site UI itself is fine, but the content is not.
Also, you're about 2 years too late to try to brand based off vaccinations, it hasn't been trendy for a long time, and it's somewhat cringe worthy.
I can't figure out what your site is about. There's a header that mentions a non profit, I couldn't find any description. You need an about page. My best guess is you sell pro vaccination merchandise?
Also, I think your products are quite ugly. It's really easy to brand an article of clothing nowadays, and it's a highly competitive space. You're selling cheap looking products at a premium - 32 dollars for a t shirt? Yet your product photos are poorly photoshopped text on a stock photo?
You needed the momentum of all the mum's bragging about getting double boosted or whatever that died 2 years ago. Maybe you have some more work to do to implement your idea that I don't see, but I think this is one of those ideas that you just need to put down.