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In golden handcuffs - Should I quit? (alien.top)

submitted 11 months ago by _mark_au@alien.top to c/entrepreneur@indiehackers.space

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I'm a banker getting decent pay, single, no mortgage... Should I quit my job to focus on my own business? Ive learned software development and built my MVP for a niche market. Reason was, I'm sick of office politics and forever pleasing my bosses and always trying to prove myself to them. Thinking of, if I put the same amount of energy to my own business, what could I have possibly achieved.

Currently I work full time 9-5, and work on the technology at night til 2am most time. Even weekends. Exhausting, but it worked fine. I've just finished building my product and ready to move on to marketing and acquiring customers. The problem is, customer acquisition would require me to be talking to customers during the day.

Pls give your advice on how have you, or would you would navigate this kind of situation. Would you quit your job?

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[–] Remote_Orb@alien.top 1 points 11 months ago

I've 100% been in your shoes but gotta say, if you don't have customers you don't have a business, you have a hobby.

I would stop all development work on the product and sign up 10 customers. See what that process is like, see if you like it, hear their objections. You'll find a way to take sales calls during the work day (I used to from my car at lunchtime).

If you get 10 paying customers, why not 100, why not 1,000.

Can you automate the signup process or do a self-service demo somehow? I've done pre-recorded videos en lieu of sales calls for a time and it worked ok.

Generally though, I would NOT just quit your job if you have zero paying customers. Ease into it. Sounds like you've been burning the candle at both ends for a while, and I have mad respect for that, but probably best to keep doing it a bit longer til you have some sense for what revenue of the business could really look like. Especially if you have kids and a family to support.