this post was submitted on 05 Dec 2023
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Mark my words, a Disney style price raise is in the cards, probably before summer 2024
At this point Spotify offers less than competitors with Spotify hi-fi being a bunch of imaginary bullshit. I only subscribe to spotify when they offer me 3 months for the price of one.
Raising prices would be absurd.
They can't exactly afford to go higher than the round 10 we have a month. It will cost them a lot of customers just from the sheer inconvenience caused by the change in gift cards.
This effect would happen even at just 1 cent above the convenient pricing. That means if they increase the price, they have to make up for the immediate loss of "convenience users" which means higher price again which leads to an exponential spiral.
We are more likely to see ads being forced into Spotify premium.
Given the recent successes of other streaming platforms integrating ads into previously ad free levels, I think you're right.
A higher price I can stand but ads in a paid service? If they do that, I don't see any reason why I wouldn't just use ublock origin with Spotify on the web or a modded APK instead.